Extreme Reach provides multiple solutions for uploading creative assets to your account. Whether you choose to upload assets via our Media Uploader Application or through the ER platform, all files must meet the specifications in this document before they can be accepted.
The file name should be the Ad Code with the file extension at the end
(ZYWX9876000H.mxf or ZYWX9876000H.mov).
If you’re not using Ad-ID, file names should follow these guidelines:
- File names can only contain letters and numbers. No special characters or spaces.
- HD file names must end with an “H” but cannot end with “HH”.
- In Canada, the “H” is not a requirement for HD assets.
- Keep file names to 12 characters or fewer to avoid potential rejections from TV destinations.
TV File Name Restrictions
- CBS allows up to 12 characters
- ABC and ESPN allow up to 13 characters
- NBC and FOX allow up to 15 characters
- DIRECTV allows up to 2 characters
- Discovery allows up to 25 characters
- Maximum 5 GB for uploading through the ER platform directly.
5 seconds of Slate
Ad-ID must be present on the slate and must match the Ad-ID in the metadata.
Slate should include the following:
No Audio on Slate
There should be no audio in the slate or in the preceding 2 seconds of black before the advertisement.
Active audio/video must start on frame 168 for 23.98 fps or frame 210 for 29.97 fps.
The first frame is counted as frame 0.
Video content must run to the last frame with no additional black.
Standards and Practices
ATSC RP A/85 and ITU-R BS. 1770-3
Target Loudness level should be -24 LKFS +/- 2LU
Maximum True Peak -2dBTP
Any content that does not conform to the -24 LKFS loudness level mandate will be automatically normalized to meet the loudness requirement.
The normalization will adjust the overall audio level to meet a -24 LKFS loudness aim with no impact on the dynamic range.
True-Peak level should be below -2 dB TP
To avoid any potential rejections from TV and digital destinations, we recommend keeping true-peak levels below -6 dB TP.
ITU-R BT.601, ITU-R BT.709, and EBU R 103
Waveform Monitor Scale Levels:
Black level = 0% / 0mV
White level = 100% / 700mV
RGB = 0% - 100% / 0mV - 700mV
0% = Digital value of 16
100% = Digital value of 235
0% = Digital value of 64
100% = Digital value of 940
Out of Gamut - EBU recommendation Rec.103-2000 will allow a small tolerance, assuming that no more than 1% of the active picture is in error.
Signals exceeding 5% of the above levels and 1% of the image for a 4-second duration are considered “Out-of-Gamut” and will be rejected.
SMPTE ST 2046-1
The safe title area is 90% of the width and 90% of the height of the production aperture. All graphics, text, and frame composition elements should be placed within the safe title area to prevent key content from being cut off.
While 90% is the recommended safe area, all TV assets are allowed up to 93% placement without rejection. Assets with graphics, text, and composition elements outside of 93% (Safe Action Area) will be rejected.
Contact us at email@example.com or 800.324.5672 for a more personal discussion regarding your workflow and needs.