Video Metrics Glossary

In this page you will find all digital video reporting metrics, and corresponding definitions, available in the Extreme Reach Video Ad Server.

Extreme Reach Identifiers (IDs) 

Advertiser ID
ID associated with the advertiser
Brand ID
ID associated with the brand
Companion Set ID
ID associated with the companion set
Customer ID
ID associated with the agency or customer
Customer Creative ID
‘Internal ID/House #’ for the creative asset provided by the agency or client
External Placement ID
External ID associated with the placement or line item (optional)
External Video ID
External ID associated with the video creative (optional)
Media Plan ID
ID associated with the media plan
Placement ID
ID associated with the placement or line item
Placement Tag ID
ID Associated with
Placement Tag Product ID
ID Associated with product
Vendor ID
ID associated with the media vendor/ publisher

* Metrics need to be pulled by an ER Account Manager and may incur an additional fee

General Terms

10% Complete
Viewing sessions that reached the 10% decile
20% Complete
Viewing sessions that reached the 20% decile
25% Complete
Viewing sessions that reached the 25% quartile
25% Complete Rate
Percentage of viewing sessions that reached the 25% quartile
30% Complete
Viewing sessions that reached the 30% decile
40% Complete
Viewing sessions that reached the 40% decile
50% Complete
Viewing sessions that reached the 50% quartile
50% Complete Rate
Percentage of viewing sessions that reached the 50% quartile
60% Complete
Viewing sessions that reached the 60% decile
70% Complete
Viewing sessions that reached the 70% decile
75% Complete
Viewing sessions that reached the 75% quartile
75% Complete Rate
Percentage of viewing sessions that reached the 75% quartile
80% Complete
Viewing sessions that reached the 80% decile
90% Complete
Viewing sessions that reached the 90% decile
ADH Traffic
Served ads/ video impressions attributed to views counted by ADH
ADH Traffic Rate
Percentage of served ads/ video impressions attributed to views counted by ADH
Advertiser
Advertiser or brand associated with the media plan
Auto-Play
Served ads/ video impressions that were generated without user interaction or without a user actively starting the video. Reporting is dependent upon the parameter in the Extreme Reach tag being updated properly by the media vendor/ publisher
Auto-Play Rate
Percentage of served ads/ video impressions using Auto-Play method
Auto-Refresh
Served ads/ video impressions where the advertising or content was changed in an automatic manner. Reporting is dependent upon the parameter in the Extreme Reach tag being updated properly by the media vendor/ publisher
Auto-Refresh Rate
Percentage of served ads/ video impressions running on Auto-Refresh inventory
Average Time Spent (Seconds)
Average time spent by users watching the video creative, measured in seconds.
Begin to Render Status
Status of whether or not Begin to Render could be determined, with Begin to Render meaning that the ad starts to download or “render” via the user’s browser prior to counting the impression
Brand Name
Name of the brand
Broadcast Month
Month based on broadcast calendar
Broadcast Week
Monday through Sunday, based on broadcast calendar
Campaign Name
Name of convergence campaign (TV + Video)
Click-to-Play
Served ads/ video impressions that require user interaction to start the video (with a “play” button being clicked). Reporting on play method is dependent upon the parameter in the Extreme Reach tag being updated properly by the media vendor/publisher.
Click-to-Play Rate
Percentage of served ads/ video impressions using Click-to-Play method.
Client-initiated SSAI Ads
A type of SSAI (Server Side Ad Insertion) where the user’s browser is used for making requests, formatting and re-directing content
Companion Set
Name of the companion banner group of one or multiple companions sizes running concurrently
Companion Set Clicks
Clicks on companion sets
Companion Set Click-through Rate (CTR)
Percentage of tracked companion sets that resulted in a companion click
Companion Set Clicks with Video Completions*
Clicks on companion sets where the video reached completion
Completion Rate (VCR)
Percentage of served ads/ video impressions that resulted in a completion
Completions
Video completions – video creative was played to 100%
Connected TV Traffic
Served ads/ video impressions attributed to views on connected TV devices
Connected TV Traffic Rate
Percentage of served ads/ video impressions attributed to views on connected TV devices
Continuous Play
Refers to the extent that the video content itself (inclusive of advertising) is played without user interaction
Continuous Play Rate
Percentage of served ads/ video impressions using Continuous Play method
Country*
Country
Customer
Name of the agency or customer associated with the media plan
Day
Day
Desktop Traffic
Served ads/video impressions attributed to views on desktop devices
Desktop Traffic Rate
Percentage of served ads/ video impressions attributed to views on desktop devices
DMA*
Designated Market Area (US Only)
Domain
Top-level page on which the video ad was shown
Drop-off Point
Percentage of video creative viewed where most users drop off
eCPCV
Effective cost per completed view
eCPM
Effective cost per one thousand served ads
End Date
End date for this media plan, vendor or placement
Forced Duration (Seconds)
The portion or duration of video ads, in seconds, during which a user cannot skip the ad to begin content
Frequency*
Average total ads/ video impressions served per unique cookie
Goal
Served ads or completion goal provided by the agency or customer
Hour*
Hour
Inactive Traffic
Served ads deemed inactive based on ER proprietary thresholds. Such situations occur in environments where users consume video content continuously and ads are played in between video content
Inactive Traffic Rate
Percentage of served ads considered inactive based on ER proprietary thresholds
Measured Ads
Served ads where the status Begin to Render is either unknown or not honored and/or the utilization of SSAI is unknown
Media Budget
Media budget provided by the agency or customer
Media Plan Name
Name of the media plan provided by the agency or customer
Media Spend
Media spend taking into account the current delivery, pricing model and budget
Media Spend Capped
Media spend taking into account the current delivery, pricing model and is capped at the budget provided
Mobile App Traffic
Served ads/video impressions attributed to views in smartphone/tablet environments
Mobile App Traffic Rate
Percentage of served ads/impressions attributed to views in smartphone/tablet environments
Mobile Web Traffic
Served ads/video impressions attributed to views in smartphone/tablet web browser environments
Mobile Web Traffic Rate
Percentage of served ads/impressions attributed to views in smartphone/tablet web browser environments
Month
Month
Muted Impressions
Measurable ads that had the video player volume set at <10%
Muted Served Ads
Measurable served ads that had the video player volume set at <10%
Non-Continuous Play
Served ads/ video impressions where the video content itself (inclusive of advertising) is played with user interaction. Reporting is dependent upon the parameter in the Extreme Reach tag being updated properly by the media vendor/ publisher
Non-Continuous Play Rate
Percentage of served ads/ video impressions using Non-Continuous Play method
Non-Purchased Traffic
Served ads/ video impressions reported as non-purchased traffic by the media vendor/ publisher
Non-Purchased Traffic Rate
Percentage of served ads/ video impressions reported as non-purchased traffic by the media vendor/ publisher
Organic Duration (Seconds)
The portion or duration of video ads, in seconds, during which the user has the ability to skip the ad
Pacing
Rate at which a media plan is on track to deliver its served ads or completion goal
Placement Name
Placement or line item name
Placement Rate
CPM or CPCV based on the media plan for that placement or line item as provided by the agency or customer
Placement Tag Name
Placement Tag Name
Platform
Platform or device-type where the video ad was served
Postal Code*
Postal Code
Pricing Model
Pricing model for the media buy (CPM or CPCV)
Product Name
Product Name
Purchased Traffic
Served ads/ video impressions reported as purchased traffic by the media vendor/ publisher
Purchased Traffic Rate
Percentage of served ads/ video impressions reported as purchased traffic by the media vendor/ publisher
Rate
The media cost (CPM or CPCV). Pricing model should be selected
Server-initiated SSAI Ads
A type of SSAI (Server Side Ad Insertion) where the site’s web content server is used for making requests, formatting and re-directing content
Server Side Ad Insertion (SSAI) Status
Status of whether or not SSAI could be determined where the status will be one of the following: None, Unknown, Client-initiated, Server-initiated, or Unknown Initiation
Start
When video ad playback has been initiated, manually or automatically
Start Date
Start date for this media plan, vendor or placement
State/Region*
State or region
Tablet Traffic
Served ads/ video impressions attributed to views on tablet devices (available for media plan traffic prior to 4/7/2020)
Tablet Traffic Rate
Percentage of served ads/ video impressions attributed to views on tablet devices (available for media plan traffic prior to 4/7/2020)
Tag Type
Tag type for the placement or line item
Timezone
Ad serving and reporting timezone selected during campaign setup
Total Served Ads
Total ads served (Video Impressions + Measured Ads + Server Initiated SSAI Ads)
Total Time Spent (Seconds)
Total duration of all users’ ad viewing sessions combined,
measured in seconds
Tracked Companion Sets
Tracked companion sets served
Traffic Type
Deterministic label based on BTR and SSAI status. Labels include impressions, measured ads, server initiated SSAI
Unclassified Traffic
Served ads/ video impressions attributed to valid user agents that cannot be classified by platform
Unclassified Traffic Rate
Percentage of served ads/ video impressions attributed to valid user agents that cannot be classified by platform
Unique Cookies*
Media plan’s reach metric
Unknown Continuous Play
Served ads/ video impressions that have not been identified as Continuous Play or Non-Continuous Play by the media vendor/ publisher implementing the tags. Reporting on continuous play is dependent upon the parameter in the Extreme Reach tag being updated properly by the media vendor/ publisher
Unknown Continuous Play Rate
Percentage of served ads/ video impressions where use of continuous play is unknown
Unknown Duration (Seconds)
When ER is unable to determine Forced and/or Organic Duration for Pixel (site served) traffic, measured in seconds
Unknown Play Method
Served ads/ video impressions that have not been identified as auto-play or click-to-play by the vendor implementing the tags. Reporting on play method is dependent upon the parameter in the Extreme Reach tag being updated properly by the media vendor/publisher
Unknown Play Method Rate
Percentage of served ads/ video impressions using Unknown play method
Unknown Purchased Traffic
Served ads/ video impressions that have not been identified as purchased or non-purchased traffic by the media vendor/ publisher. Reporting on purchased traffic is dependent upon the parameter in the Extreme Reach tag being updated properly by the media vendor/ publisher
Unknown Purchased Traffic Rate
Percentage of served ads/ video impressions where use of purchased traffic is unknown
URL
URL associated with the domain on which at least one served ad was shown
VAST Tag*
The VAST tag for this placement. It is blank if VAST is not configured for this placement
vCPM
Ads seen/ viewable cost per one thousand served ads/ impressions
Vendor
Media vendor/ publisher associated with the placement or line item
Vendor Type*
Premium/direct seller of inventory or aggregator seller of multiple web publishers such as a network, exchange, DSP, or agency trade desk
Video Clicks
Clicks on the video creative(s)
Video Click-Through Rate (CTR)
Percentage of served ads/ video impressions that resulted in a video click
Video Duration
Duration of the video creative
Video Impressions
Served ads that meet the following criteria: Begin to Render compliant, and SSAI is client-initiated (if utilizing SSAI).
Video ISCI
Unique creative identifier used primarily in North America, associated with the video creative; representative of the ISCI, Ad-ID, Key Number, Clock Number globally
Video Title
Name of the video creative
View-through Rate*
Percentage of video starts that resulted in a completion
VOD Traffic
Served ads/ video impressions attributed to views on VOD/ STB devices
VOD Traffic Rate
Percentage of served ads/ video impressions attributed to views on VOD/ STB devices
Waste
Media spend that was used on ads not seen/
non-viewable impressions
Week
Monday through Sunday

* Metrics need to be pulled by an ER Account Manager and may incur an additional fee

General Invalid Traffic (GIVT)

GIVT 25% Complete
Number of first quartiles filtered out of Gross metrics based on General Invalid Traffic requirements
GIVT 50% Complete
Number of second quartiles filtered out of Gross metrics based on General Invalid Traffic requirements
GIVT 75% Complete
Number of third quartiles filtered out of Gross metrics based on General Invalid Traffic requirements
GIVT Clicks w/ No Impression Beacon
Clicks recorded that did not have a corresponding impression beacon and were filtered out of Net reports based on General Invalid Traffic requirements
GIVT Companion Set Clicks*
Companion set clicks that are considered invalid based on General Invalid Traffic requirements and have been filtered out of Net reports
GIVT Completions
Video completions that are considered invalid based on General Invalid Traffic requirements and have been filtered out of Net reports
GIVT Data Center IP Traffic
Served ads/ video impressions attributed to blacklisted data center IP addresses based on General Invalid Traffic requirements and have been filtered out of Net reports
GIVT Data Center IP Traffic Rate
Percentage of served ads/ video impressions attributed to blacklisted data center IP addresses based on General Invalid Traffic requirements and have been filtered out of Net reports
GIVT Domain Traffic
Served ads/ video impressions attributed to domain traffic that is from dangerous or fraudulent sources that have been filtered out of Net reports based on General Invalid Traffic requirements
GIVT Domain Traffic Rate
Percentage of served ads/ video impressions attributed to domain traffic that is from dangerous or fraudulent sources that have been filtered out of Net reports based on General Invalid Traffic requirements
GIVT Duplicate Clicks
Duplicate clicks (from valid served ads) that are considered invalid based on General Invalid Traffic requirements and have been filtered out of Net reports
GIVT High Frequency Traffic
Served ads/ video impressions served to cookies that have surpassed proprietary pattern analysis thresholds based on General Invalid Traffic requirements and have been filtered out of Net reports
GIVT High Frequency Traffic Rate
Percentage of served ads/ video impressions served to cookies that have surpassed proprietary pattern analysis thresholds based on General Invalid Traffic requirements and have been filtered out of Net reports
GIVT Internal Traffic
Served ads/ video impressions served to ER’s Internal User-Agent based on General Invalid Traffic requirements and have been filtered out of Net reports
GIVT Internal Traffic Rate
Percentage of served ads/ video impressions attributed to ER’s Internal User-Agent that have been filtered out of Net reports based on General Invalid Traffic requirements
GIVT Invalid Browser Traffic
Served ads/ video impressions attributed to invalid browsers (according to the IAB) that have been filtered out of Net reports based on General Invalid Traffic requirements
GIVT Invalid Browser Traffic Rate
Percentage of served ads/ video impressions attributed to invalid browsers (according to the IAB) that have been filtered out of Net reports based on General Invalid Traffic requirements
GIVT Traffic
Served ads/ video impressions that are considered invalid based on General Invalid Traffic requirements and have been filtered out of Net reports (includes bots/spiders, invalid browsers, fraudulent/dangerous domains, data center IPs, internal traffic, and high frequency pattern analysis)
GIVT Traffic Filtration Rate
Percentage of served ads/ video impressions considered invalid based on General Invalid Traffic requirements and filtered out of Net reports (includes bots/spiders, invalid browsers, fraudulent/dangerous domains, data center IPs, internal traffic, and high frequency pattern analysis)
GIVT Spider/Bot Traffic
Served ads/ video impressions attributed to known spiders/bots (according to the IAB) that have been filtered out of Net reports based on General Invalid Traffic requirements
GIVT Spider/Bot Traffic Rate
Served ads/ video impressions attributed to known spiders/bots (according to the IAB) that have been filtered out of Net reports based on General Invalid Traffic requirements
GIVT Stale Clicks
Clicks recorded outside of the impression beacon staleness window and were filtered out of Net reports based on General Invalid Traffic requirements
GIVT Starts
Number of starts filtered out of Gross metrics based on General Invalid Traffic requirements
GIVT Video Clicks
Clicks that are considered invalid based on General Invalid Traffic requirements and have been filtered out of Net reports

* Metrics need to be pulled by an ER Account Manager and may incur an additional fee

Ads Seen and Player Size**

AAds Not Seen
Ads served where the standard of 50% in-view for 2 consecutive seconds were not met (and did not meet the standard of an impression)
Ads Not Seen Completions
Video completions where the standard of 50% in-view for 2 consecutive seconds were not met (and did not meet the standard of an impression)
Ads Seen
Ads served where the standard of 50% in-view for 2 consecutive seconds were met (but did not meet the standard of an impression)
Ads Seen Completions
Video completions where the standard of 50% in-view for 2 consecutive seconds were met (but did not meet the standard of an impression)
Completion Rate of Ads Seen
Percentage of video completions where the standard of 50% in-view for 2 consecutive seconds were met (but did not meet the standard of an impression)
Duration Not Met Percent
Percent of ads not seen/ non-viewable sessions due to the duration (2 seconds) not being met
Duration Not Met – Served Ad
Served ads that were not seen because the duration was not met
In-Banner Served Ads
Total ads served in players measuring 300x250 pixels (WxH)
Large Player Size Ads (>=400x300 pixels)
Total ads served in a large player (>= 400x300 pixels)
Large Player Size Ads Not Seen (>=400x300 pixels)
Served ads that were not seen and occurred in a large player (>= 400x300 pixels)
Large Player Size Ads Rate (>=400x300 pixels)
Percentage of total ads served in a large player (>= 400x300 pixels)
Large Player Size Ads Seen (>=400x300 pixels)
Served ads that were seen and occurred in a large player (>= 400x300 pixels)
Large Player Size Clicks (>=400x300 pixels)
Video clicks that occurred in a large video player (>= 400x300 pixels)
Large Player Size Served Ads (>=400x300 pixels) – Unmeasurable (for Ads Seen)
Served ads that were unmeasurable for “Ads Seen” and occurred in a large player (>= 400x300 pixels)
Measurable (for Ads Seen) Completion Rate*
Percentage of video completions that were measurable for Ads Seen
Measurable (for Ads Seen) Completions
Video completions that were measurable for “Ads Seen” (seen + not seen)
Measurable (for Ads Seen)
Served ads that were measurable for “Ads Seen” (seen + not seen)
Measurable (for Ads Seen) Rate
Percentage of ads that were measurable for “Ads Seen”
Non-viewable Rate
The percentage of ads not seen/non-viewable from Total Served Ads/Impressions
Not In-Banner Served Ads
Total ads served in players measuring other than 300x250 pixels (WxH)
Player Out of Focus Percent
Percent of ads not seen/ non-viewable sessions due to the player out of focus
Player Out of Focus – Served Ad
Served ads that were not seen because the player was out of focus
Player Out of View Percent
Percent of served ads/ non-viewable impressions not seen due to the player being out of view or view was obstructed
Player Out of View – Served Ad
Served ads that were not seen because the player was out of view or view was obstructed
Player Too Small (<200x150 pixels) – Served Ad
Served ads that were not seen because the player was too small (<200 x 150 pixels)
Player Too Small Percent
Percent of served ads/ impressions that were not seen because the player was too small
Rate of Ads Seen
Percentage of ads seen from total measurable ads
Served Ads by Player Size
Served Ads by player size
Small Player Size Ads Not Seen (<400x300 pixels)
Served ads that were not seen and occurred in a small player (< 400x300 pixels)
Small Player Size Ads Seen (<400x300 pixels)*
Served ads that were seen and occurred in a small player (< 400x300 pixels)
Small Player Size Clicks (<400x300 pixels)
Video clicks that occurred in small video players (<400x300 pixels)
Small Player Size Completions (<400x300 pixels)*
Video completions that occurred in a small player (<400x300 pixels)
Small Player Size Served Ads (<400x300 pixels)
Total ads served in a small player (< 400x300 pixels)
Small Player Size Served Ads (<400x300 pixels) – Unmeasurable (for Ads Seen)
Served ads that were unmeasurable for “Ads Seen” and occurred in a small player (< 400x300 pixels)
Small Player Size Served Ads Rate (<400x300 pixels)

Percentage of total ads served in a small player (<400x300 pixels)
Total Served Ads Distribution – Ads Seen
Ads Seen / Total Served Ads
Total Served Ads Distribution – Ads Not Seen
Ads Not Seen / Total Served Ads
Total Served Ads Distribution - Undetermined
Percentage of traffic that was unable to be measured for viewability/ads seen
Unmeasurable (for Ads Seen)
Served ads that came from sessions that were unmeasurable for “Ads Seen”
Unmeasurable (for Ads Seen) Completions
Video completions that came from sessions that were unmeasurable for “Ads Seen”
Unknown Player Size Clicks
Video clicks that occurred in an unknown player size
Unknown Player Size Served Ads
Total ads served in an unknown player size
Video Clicks by Player Size
Video clicks by player size

* Metrics need to be pulled by an ER Account Manager and may incur an additional fee

Viewability and Player Size

Measurable (for Viewability) Completion Rate*
Percentage of video completions that were measurable for viewability
Completion Viewability Rate
Percentage of video completions that met the viewability standard
Duration Not Met – Impression
Video impressions that were non-viewable because the duration was not met
Impressions by Player Size
Video impressions by player size
Impression Distribution – Viewable
Viewable impressions / total impressions served
Impression Distribution – Non-Viewable
Non-viewable impressions / total impressions served
Impressions Distribution - Undetermined
Percentage of traffic that was unable to be measured for viewability/ads seen
In-Banner Impressions
Video impressions served in players measuring 300x250 pixels (WxH)
Large Player Size Impressions (>=400x300 pixels)
Video impressions served in a large player (>= 400x300 pixels)
Large Player Size Impressions (>=400x300 pixels) - Unmeasurable (for Viewability)
Video impressions that were unmeasurable for viewability and occurred in a large player (>= 400x300 pixels)
Large Player Size Impressions Percentage (>=400x300 pixels)
Percentage of video impressions served in a large player (>= 400x300 pixels)
Large Player Size Non-viewable Impressions (>=400x300 pixels)
Video impressions that were non-viewable and occurred in a large player (>= 400x300 pixels)
Large Player Size Viewable Impressions (>=400x300 pixels)
Video impressions that were viewable and occurred in a large player (>= 400x300 pixels)
Measurable (for Viewability) Completions
Video completions that were measurable for viewability (non-viewable + viewable)
Measurable (for Viewability) Impressions
Video impressions that were measurable for viewability (non-viewable + viewable)
Non-viewable Completions
Video completions where the session did not meet the viewability standard
Non-viewable Impressions
Video impressions where the session did not meet the viewability standard
Non-viewable Rate
The percentage of ads not seen/non-viewable from Total Served Ads/Impressions
Not In-Banner Impressions
Video impressions served in players measuring other than 300x250 pixels (WxH)
Player Out of Focus – Impression
Video impressions that were non-viewable because the player was out of focus
Player Out of View – Impression
Video impressions that were non-viewable because the player was out of view or view was obstructed
Player Too Small (<200x150 pixels) – Impression
Video impressions that were non-viewable because the player was too small (<200 x 150 pixels)
Small Player Size Impressions (<400x300 pixels)
Video impressions served in a small player (< 400x300 pixels)
Small Player Size Impressions (<400x300 pixels) -Unmeasurable (for Viewability)
Video impressions that were unmeasurable for viewability and occurred in a small player (< 400x300 pixels)
Small Player Size Impressions Percentage (<400x300 pixels)
Percentage of video impressions served in a small player (< 400x300 pixels)
Small Player Size Non-viewable Impressions (<400x300 pixels)
Video impressions that were non-viewable and occurred in a small player (< 400x300 pixels)
Small Player Size Viewable Impressions (<400x300 pixels)*
Video impressions that were viewable and occurred in a small player (< 400x300 pixels)
Unmeasurable (for Viewability) Completions
Video completions that came from sessions that were unmeasurable for viewability
Unmeasurable (for Viewability) Impressions
Video impressions that came from sessions that were unmeasurable for viewability
Unknown Player Size Impressions
Video impressions served in an unknown player size
Viewability
Percentage of viewable impressions from total measurable impressions
Viewable Completions
Video completions where the session met the viewability standard
Viewable Impressions
Video impressions where the session met the viewability standard

* Metrics need to be pulled by an ER Account Manager and may incur an additional fee

Conversions

All Click Conversion Rate
Percentage of all campaign conversions resulting from clicks (based on the click-through conversion window provided)
All Click Conversions
All campaign conversions resulting from clicks (based on the click-through conversion window provided)
All conversion Rate
Percentage of all campaign conversions resulting from clicks or served ads (based on the click-through and view-through conversion windows provided)
All Conversions
All campaign conversions resulting from clicks or served ads (based on the click-through and
view-through conversion windows provided)
All View Conversion Rate
Percentage of all campaign conversions resulting from served ads (based on the view-through conversion window provided)
All View Conversions
All campaign conversions resulting from served ads (based on the view-through conversion window provided)
Click Conversion Rate
Percentage of conversions resulting from clicks (based on the click-through conversion window provided)
Click Conversions
Conversions resulting from clicks (based on the click-through conversion window provided)
Conversion Platform
Platform in which the conversion occurred
Conversion Rate
Percentage of conversions resulting from clicks or served ads (based on the click-through and
view-through conversion windows provided)
Cost Per Click Conversion
Average media cost per click conversion
Cost Per Conversion
Average media cost per conversion (view and click)
Cost Per View Conversion
Average media cost per view conversion
Total Conversions
Conversions resulting from clicks or served ads (based on the click-through and view-through conversion windows provided) broken out by each conversion tracker for more granular reporting detail
View Conversion Rate
Percentage of conversions resulting from served ads (based on the view-through conversion window provided)
View Conversions
Conversions resulting from served ads (based on the view-through conversion window provided)

* Metrics need to be pulled by an ER Account Manager and may incur an additional fee

In-View and Audible

Audible 25% Complete
Served ads that were audible at the 25% quartile
Audible 50% Complete
Served ads that were audible at the 50% quartile
Audible 75% Complete
Served ads that were audible at the 75% quartile
Audible at Complete
Served ads that were audible at the 100% quartile
Audible at Start
Served ads that were audible at the start
Audible Duration (seconds)
Cumulative duration, in seconds, that the session was audible
Fully On-Screen Impressions
Video impressions which were 100% in view at some point
Fully On-Screen Served Ads
Served ads which were 100% in view at some point
In-View and Audible Duration (Seconds)
Cumulative duration, in seconds, that the session was at least 50% in-view and audible
In-View at 25% Complete
Served ads that were at least 50% in-view at the 25%quartile
In-View at 50% Complete
Served ads that were at least 50% in-view at the 50%quartile
In-View at 50% Complete Rate
Percentage of viewing sessions that were at least 50% in-view and reached the 50% quartile
In-View at 75% Complete
Served ads that were at least 50% in-view at the 75%quartile
In-View at 75% Complete Rate
Percentage of viewing sessions that were at least 50% in-view and reached the 75% quartile
In-View at Complete
Served ads that were at least 50% in-view at the 100% quartile
In-View at Completion Rate
Percentage of viewing sessions that were at least 50% in-view and reached 100% complete
In-View at Start
Served ads that were at least 50% in-view at Start
In-View at Start Rate
Percentage of viewing sessions that were at least 50% in-view and started
In-View Duration (Seconds)
Cumulative duration, in seconds, that the session was at least 50% in-view

* Metrics need to be pulled by an ER Account Manager and may incur an additional fee

Any questions?

Contact us at cs_digital@extremereach.com.

 

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