Behind the Numbers (Video)

NON-VIEWABLE IMPRESSIONS

Extreme Reach follows the MRC’s minimum viewability requirement that video ads must be at least 50% in view for at least two consecutive seconds. Here is a breakdown of every reason why an impression might be designated non-viewable by Extreme Reach:

DURATION NOT MET

The ad did not meet the required duration of at least 2 consecutive seconds.

PLAYER TOO SMALL

The ad ran on a player that was 200x150 pixels or smaller.

PLAYER OUT OF VIEW

Less than 50% of the ad was in view on the browser page, likely because the player was below-the-fold.

PLAYER OUT OF FOCUS

The ad ran on an inactive browser or tab, and therefore less than 50% (or more likely, none of it) was viewable.

We also scan for In-Banner video ad placements. While these impressions aren’t technically non-viewable 100% of the time, they clearly indicate that the ad ran in an area that was designated for display rather than video.

IN-BANNER VIDEO
The video ad ran within a banner space designated for display ads, violating the terms of many agreements to place video ads in-stream only.

By categorizing impressions that fit these criteria as non-viewable, Extreme Reach is able to provide a highly accurate ad viewability score. With accurate viewability data in hand, you can optimize accordingly to decrease the number of wasted and non-viewable impressions in your inventory.

 

Any questions?

Contact us at DigOps@extremereach.com or 800.324.5672 for a more personal discussion regarding your workflow and needs.

 

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